MARKETING = INFLUENCE

BUILDING 21ST CENTURY BRANDS

 

DIRECT BRAND STRATEGY: SERVICES

MARKETING = INFLUENCE

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CARSON MCKEE

I'm the founder of Direct Brand Strategy and Instructor, Marketing Management at BCIT (British Columbia Institute of Technology) in Vancouver, BC.


I have over 15 years of experience in agency, freelance and consultant roles with CPG and sports brands, focused on marketing strategy, content development, media buying and end-to-end campaign execution. I pride myself on strong client relationships and an engaging, results focused approach to marketing.

Selected Speaking Engagements and Presentations:

2017 Whistler Bike Digital Marketing Innovation
2016 iMedia Conference, Keynote
2015 Retail Advertisers of Canada Panel
2013 Sponsorship Toronto Conference
2012 (to present) Professional Development Instructor, CPA
2011 Canadian Sponsorship Summit
2010 Minnesota Wild Corporate Partner Summit, Keynote

SERVICES AND CLIENTS

Branding and Marketing Strategy

Data-Driven Content Planning

Sponsorship Building

Revenue Stream Development

Tactical Workshops and Presentations

Select clients and projects:

Vancouver Canucks

Minnesota Wild

NFL

AHL and CHL Teams

Ford

Denny's

 
 

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